making of iq font
belgian studio pleaseletmedesign comprised of two young graphic designers
pierre smeets and damien aresta created 'iq' font using toyota 'iq' car in collaboration
with professional race car driver stefan van campenhoudt. the idea of 'iq' font was from
skidmarks from driving the car. the 4 dots on the roof of the car was tracked in real time
using a camera and a custom software designed by interactive designer zachary lieberman.
www.iqfont.com
iq font
iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
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