Xixi no Banho

Via Alpentraum(who has been spot on lately I might add):

New ad campaign from Brazil encourages kids (everyone?) to pee in the show in order to conserve water. Apparently that’s like 4.380 litres a year if one flush a day is saved per household.  Sure beats out the disgusting “If it’s yellow” treehugger campaign from USA. I particularly like Gandhi, Stephen Hawking, an alien and King Kong joinging forces for this noble cause.

Well played, Brazil. Well played.