Via Alpentraum(who has been spot on lately I might add):
New ad campaign from Brazil encourages kids (everyone?) to pee in the show in order to conserve water. Apparently that’s like 4.380 litres a year if one flush a day is saved per household. Sure beats out the disgusting “If it’s yellow” treehugger campaign from USA. I particularly like Gandhi, Stephen Hawking, an alien and King Kong joinging forces for this noble cause.
Well played, Brazil. Well played.
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