Pushing the Boundaries of the Music Video

http://soytuaire.labuat.com/

Wow. What a video. Click that link right now. Seriously. Immediately. This is the first thing to make me gasp in awhile.

From VSL.
A Spanish group called Labuat has created one of the most beautiful music videos we’ve ever seen. And the best thing is, it’s interactive.

As the song — “Soy Tu Aire” (“I’m Your Air”) — kicks off, a line of black ink moves across the screen: You can send it up, down, back, and forth, or swirl it into circles. The line grows thicker along the way and splatters into several shapes: butterflies, red lips, birds. The immersive experience will make you feel like a maestro.

This is one of two amazing videos I have seen lately that are pressing the art form in new directions. Here is the other:



http://www.mtvmusic.com/artist/coldwarkids.jhtml

Also from VSL:

A great new video by Fullerton, California’s Cold War Kids lets you play director, producer, roadie, and puppet master.

The three-minute clip begins with the band members’ walking on-screen. Each grabs an instrument and begins to play. And the rest is up to you: Click the overhead color bars to change their instruments, or click on musicians to silence them entirely. There are a number of permutations; for maximum pleasure, start with one isolated instrument and follow it through as you keep adding layers. No matter how you play it, every iteration sounds great.